Music producers are currently living in one of the best eras to date. We live in a time where we can easily share our music and connect with our audiences through the internet. However, not many music producers know how to properly utilize this golden opportunity. Luckily for you, I am here to share some important platforms that you can use to share your music and grow your following.
Your own website
Many music producers often overlook this, but it is such an important tool and offers many advantages. Having your own website will allow you to have full control of your professional image. You can use it to showcase who you are to potential record labels or connect with your audience or other artists. This is a place where you can show your best music, photos, videos, and other content to convey your image.
If you haven’t already uploaded your music via SoundCloud, Spotify, Apple Music, or other music platforms, then do so now. Literally, go upload your music and start sharing.
SoundCloud: One of the best things about SoundCloud is that you can quickly expand your audience and interact with them. They have a fantastic community, followers, playlist options, and repost features. However, you cannot monetize your music.
Spotify: Let’s be real, Spotify is one of the biggest music streaming services in the world. Spotify gives an edge to its competitors by working directly with you and allowing you to view your demographics. This means that you don’t need to be partnered with a distributor to get your music up on a music streaming service, and you know who and where your audiences are.
Apple Music: Apple music is also one of the top leading streaming services for music producers. Like Spotify, Apple Music also gives you insights on your audiences, plays, etc. However, one of the caveats of Apple Music is that you need a distributor, like CDBaby, who works directly for Apple Music to get your music up. For instance, when you distribute your music via CD Baby, your music is instantly up on Apple Music. You will get verified much quicker by Apple Music For Artists. From there, you can fully customize your image and brand.
We are currently living in the digital era, and what better way to get noticed than through social media? You can easily connect with your audience via Instagram, Facebook, Snap Chat, and TikTok. You might be wondering, why TikTok? It may not be apparent right now, but TikTok may be one of the best platforms to share your music. After all, TikTok users use music a lot in their videos.
When creating your TikTok profile, keep in mind your aesthetics, brand, and a short yet catchy username.
Overall, just be you and have fun with it. Make small goals every day or week to reach your bigger goal. Making music is about sharing and connecting with your audience at an emotional level.